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Your social-media marketing linchpin: branding
I’m pleased to share the following guest post by Gary Moneysmith. At the time of posting, Gary was the Interactive Strategy Director and social media guru at Conrad | Phillips | Vutech (where I work)....
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Best posts of 2009
This month BrandSTOKE is one year old. I’m honored that you take the time to read and comment. My goal for 2010 is to engage more conversation. If you have any suggestions for topics or improving the...
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Coke and Pepsi merge, combine logos
In a surprise announcement, corporate giants Coca-Cola and PepsiCo today announced a multi-billion-dollar merger of their soft-drink divisions. Following the recent example set by United and...
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Beatlemania 2.0
Or is that 3.0? The Beatles’ songbook is finally available to download from iTunes. (Fascinating to watch is the group’s first U.S. concert, offered for free. It is amusingly low-tech by today’s...
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Is Starbucks strong enough to drop its name?
The swoosh, the arches, the apple … and now the mermaid. Starbucks is attempting to join an elite group of brands recognized worldwide by their symbols alone. Is its brand identity as powerful as those...
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Repost: What every non-marketer should know about branding
I’m taking a short break from BrandSTOKE. In the meantime, here’s a reprint of a popular post: The words “brand” and “branding” are thrown around in casual conversation so frequently now that I’m still...
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Most popular posts of 2011
This month BrandSTOKE is three-years-old. At the upper end of the toddler years, it enjoys improved motor and language skills. Though still developing emotionally, BrandSTOKE is growing more confident...
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The 10 most popular BrandSTOKE posts
This is BrandSTOKE‘s 200th post. Whew! For me, it is both informative and intriguing to see which of the preceding 199 you have been most interested in reading. Following are the top ten posts,...
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How to ambush Olympic sponsors
Want to steal some brand equity from the Olympics? Here’s how: Shoot video of people working out. Hard bodies, kids, whatever. Include close-ups of pained expressions. Edit to uplifting music. Record a...
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Top 12 BrandSTOKE posts of 2012
BrandSTOKE, like other four-year-olds, is developing greater self-control, demonstrating imagination and experimenting with independent decision-making. Thank you for continuing to subscribe, read and...
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